Sony PlayStation - MEA

Launching and scaling PlayStation MEA through strategic brand localization and regional engagement campaigns.

Localized Social Media Engagement

Managing PlayStation MEA's social media presence with localized content, interactive campaigns and community engagement across Facebook and Twitter.

PlayStation MEA has become a central hub for Arabic-speaking gamers, fostering a strong and loyal community in the region.

Regional Game Launch Campaigns

Leading regional campaigns for major PlayStation titles with exclusive early access, premium content, and tailored breakthrough experiences for MEA audiences.

Our early access allowed us to build hype and drive engagement across key markets, making each launch a regional event.

Experiential Engagements That Resonate Across MEA

We brought the PlayStation universe to life through interactive experiences across malls and regional events like Comic-Con and GT Academy. From game-themed challenges to exclusive rewards, fans were immersed in every moment. RFID wristbands synced with social profiles allowed users to share their journey in real time turning every interaction into a ripple of regional reach and excitement

These activations seamlessly blended physical experiences with digital engagement across the MEA region.

Early Access & Product Testing Leadership

As partners for PlayStation MEA, we were among the first in the region to receive new consoles, games, and accessories ahead of their global launch. This early access allowed us to test gameplay, explore assets, and design tailored campaigns well in advance.

From unboxing the PS4 ahead of its official release to hands-on moments with pre-launch titles, we transformed early access into storytelling that sparked anticipation and energized gamers across the region

E3 Representation & Market Expansion

We represented PlayStation MEA at E3 in Los Angeles, advocating for Arabic localization and market entry, alongside UAE-based YouTubers to highlight regional demand and cultural relevance.

Our efforts opened the door to meaningful localization where content speaks the language of its audience, both literally and culturally

Find out more about Brand campaigns and Product launches